Kinship Terms Used by Strangers Towards Two Offsprings of Inter-ethnic Married Couples in Surabaya

This research investigates the kinship terms produced by strangers towards two young offsprings of inter-ethnic married couples who were used as enticements to generate the production along with the social factors. The data taken from both natural conversations and informal conversational interviews were analyzed using the theories of address Indonesian in Indonesian (John & Stokes, 1977), Javanese (Kuntjara, 2001), Dutch (Matres & Sekel, 2007), and those produced by Chinese-Indonesian (Kuntjara, 2009) and social factors proposed by Holmes (1992) and Wardhaugh (2006). The findings resulted in the mixture of kinship terms from Indonesian, Javanese, Chinese, Dutch, and zero address term which were addressed by strangers to M and F. In addition, addressors mostly considered their own aspects, ethnicity, setting, transactional status and function, and prior knowledge and personal preference as the decisive factors when choosing kinship terms. While the addressee's aspects, physical features and visible appearance, were the minor factors they took into account

A Semiotic Analysis on the Perceived Meanings of Coca Cola “Anthem” Video Commercial

This study observes the perceived meanings produced by young adult (18 to 30 years old) and older (50 to 65 years old) respondents as respondents from different age group can produce different perceived meanings from each other. The writer's finding is that in perceiving, young adult respondents tend to emphasize on Coca Cola's emotional roles. On the other hand, the older respondents emphasize on Coca Cola's physical roles

Persuasive Strategies Used by Agung Sedayu Group in the Infomercial, Metro TV

This study is conducted to find out the types of persuasive strategies which were used in Agung Sedayu Group's infomercial. It is aimed to seek the types of persuasive strategies used by the hosts and the representative team of Agung Sedayu Group in the infomercial. The writer uses the theories of persuasive strategies by Beebe (2012). The types of persuasive strategies theories are enhancing your credibility, using logic and evidence, and using emotion to persuade. In addition, the writer uses theory of social factor by Holmes (2001) as the supporting theory. This research uses qualitative supported by quantitative methods to reveal which strategy that mostly used by the participants. In the analysis, the writer found out that the most dominant persuasive strategy used by the hosts is using emotion to persuade 161 (31.8%). Moreover, the most dominant persuasive strategy used by the representative team is enhancing your credibility 113 (22.3%)

Speech Styles Used by Young Female and Male Teachers in Teaching English to Their Older Students

This study discussed about the speech styles used by a young female and a young male teacher in teaching English to their older students, the tendencies of using the features of each speech styles, and the use of opposite gendered speech styles. Through the classroom observation, the findings showed that the young female teacher applied six features of female speech styles and five features of male speech styles while the findings of theyoung male teacher showed that he only applied five features of male speech styles and applied six features of female speech styles.From the findings, it could be concluded that the most dominant speech styles used by the young female teacher is ‘Female Speech Style' and the most dominant feature is ‘Co-operative'. And, the most dominant speech styles used by the young male teacher is ‘Male Speech Style' and the most dominant feature is ‘Co-operative' feature of female speech styl

Meanings in the Process of Signification of Lancôme's Beauty Serum Advertisements

Through this study, the writer aimed to find out how meanings are created in advertisements video. The three objectives of this study are to find out how meanings are created through verbal expressions, how the visual expressions of the advertisements support the verbal expressions and to find out the differences between the two advertisements. The data used to conduct this study were Lancôme Génifique Serum Advertisement (2009) and Lancôme Advanced Génifique Serum (2013). After analyzing the data with the research questions in mind, the writer found out that meanings in both advertisements are created through the verbal captions and what were visually shown on the advertisement videos. The writer also found out that there were a few differences between the first and second advertisements. The second advertisement provides more appealing visuals, more direct and convincing verbal expressions and more facts and needed information regarding the promoted product. These factors make the second advertisement an improved version of the first one

Apology Strategies Used by Airline Officers in Handling Problems with Passengers

In this research, I discuss about types of apology strategies used by Lion Group officers in handling problems with passengers. It was triggered by the fact that this Airline Company still manages to have high number of passengers though many of its passengers have been disappointed because of the service given. Here, I used Apology Strategies theory proposed by Eva Ogierman (2009) which divided Apology Strategies into three main categories and each category has its own types. To get the data, I conducted an observation within two weeks in Pattimura Airport, Ambon. From this study I found out that there is a difference in the use of types of apology strategies when the officers had to deal with both calm and emotional passengers. The officers used types of IFIDs category more frequently in dealing with emotional passengers

The Politeness Strategies Used by the Baristas Of‘'starbucks Coffee'' in Communicating with the Customers

This is a study about Politeness Strategies used by the Baristas of Starbucks Coffee in communicating with their customers. The writer is interested in analyzing the politeness strategies used by the baristas in welcoming, offering and inquiring their customers. In my study, the writer uses the theory of politeness proposed by Scollon and Scollon (2001). The writer uses the method of descriptive approach supported by quantitative data. The writer found that in welcoming their customers all the baristas tend to use positive politeness strategy which is notice or attend hearer and the negative politeness is use family names or titles. The writer found the most politeness strategies used by the baristas in inquiring the customers are Positive politeness strategy of claim common point of view, opinion, attitudes, knowledge, empathy and the negative politeness used is Give H the option not to do the act. Lastly, in inquiring, all the baristas tend to use negative politeness strategy of making minimal assumption and the positive politeness strategy the most used is indicate S knowH's